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Google’s latest research shares the top consumers 2018 online shopping habits and things are changing. Here are some key takeaways. Consider this: 84% of Americans are shopping for something at any given time, in up to six different categories. And in nearly one quarter of shopping occasions, shoppers say they turn to their smartphone first. People […]
I’ll try not to get too technical with this post but those that have experience in Google Ads will appreciate this post. Earlier this month Google announced another change to what are considered close variants of an exact match keyword to include variations that share the same meaning as the keyword, including implied words and paraphrases. […]