Why Should You Be Advertising On Facebook?
Facebook users spend an average of 50 mins per day scrolling. If you factor in the time spent sleeping then the average time users spend on Facebook is more than one-sixteenth of the time you spend awake. Your potential customers are spending an average of 50 minutes per day waiting to see your brand. If you aren’t already advertising on Facebook then your company is missing out on the full potential of paid advertising. Here are 10 reasons why you should be advertising on Facebook.
1. No Matter Your Budget, Facebook Ads Are Affordable.
If you haven’t noticed yet the organic reach on Facebook is super low. This is why it is crucial to promote on the platform. Advertising on Facebook is affordable because you name the price. Right from the start, you set your budget and Facebook stops showing your ads when you reach that amount. As with all advertising, the higher the budget the larger the audience reached.
2. Ads On Facebook Work.
A survey of B2C and B2B companies found that 96% of social media marketers consider Facebook the best social media platform for return on investment (ROI).
3. Your Target Audience Is Already On Facebook.
As mentioned earlier, Facebook users spend an average of 50mins every day on Facebook. With the exception of television, this is the leisure activity with the largest amount of time spent. Unlike other advertising platforms such as Google, your target audience doesn’t have to be searching for you. You can target your standard customer with features such as their age, gender, location, interests. This leads into number four of why you should be advertising on Facebook.
4. You Can Target Specific Users.
Facebook is a social media platform that allows you to do a plethora of things. The most common one is the ability to share information about yourself. Facebook allows advertising to use this information for your benefit by targeting your most likely potential customers. When you advertise on Facebook you are allowed to specifically target criteria such as age, gender, location, marital status, interests, job title, and work industry. It is also possible to filter by different connections like (friends of users who already like your page) or behavior which could be recent purchases or life events.
5. Facebook Offers Precise Retargeting.
This is a feature that we are loving at IMSINC. When your product is a large item/expense purchase, your customers are 9/10 times researching before purchasing. These purchases are not impulsed. This is where retargeting comes in. It enables you to target users who have previously visited your website, used your mobile app, or have given you their email address. As they see your product/brand more and more they are more likely to make that purchase.
6. Facebook Allows You To Create Lookalike Audiences.
Lookalike audiences are composed of users similar to your current audience. So if we have a list of everyone who searched and visited your website via a search engine then we can target individuals that are similar to those who searched and visited your website. This allows us to reach entirely new potential customers who have never seen your brand before.
7. You Can Define Your Own Conversions With Custom Conversions.
Custom Conversions allow for advertisers to track more efficiently. As an advertiser, you want to know who visited your website, who signed up for your demo, who filled out a contact us form? Custom Conversions allow for you to count demo sign-ups, contact us forms, individually or combined for a conversion. All by utilizing unique URLs.
8. Facebook Advertising Is Fast!
If you are looking for an advertising method to increase your brand awareness, drive website traffic, and increase conversions quickly then Facebook is where you should be spending your advertising budget. It drives immediate results and you can reach thousands of individuals on day one of advertising.
9. Advertising on Facebook Can Drive Off-line Sales.
Do you have a brick and mortar business? Why should you advertising online when your customers can’t convert online? Many instore businesses who advertise on Facebook see an increase in higher in-store traffic. Customers will more than likely see your ads on Facebook, then visit your website/facebook business page, and then visit your location if they like the solution you are offering. Facebook also supports the advertising of brick and mortar businesses through carousel ads that provide map images of your location, get directions buttons, ability to track offline conversions, and the option to make custom offers that Facebook viewers can redeem in your store-front.
10. Your Competitors Are Advertising On Facebook.
The last reason that you should advertise on Facebook is simple. Your competitors are advertising on this platform. You are making it easier for them to take your potential customers because they are seeing the competition’s ads while they spend that 50 mins per day scrolling. There is a reason why your competitors choose to advertise on Facebook. Several of them are listed in this article, several more may need to be mentioned in a future article.
Advertising on social media is essential for any successful business in 2018. Facebook advertising has provided businesses with a cost-effective marketing approach that increases brand awareness, website traffic, attracting leads, and converting users into customers.