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The top interesting 2018 consumer habits you cannot afford to ignore in 2019.

Google’s latest research shares the top consumers 2018 online shopping habits and things are changing. Here are some key takeaways. Consider this: 84% of Americans are shopping for something at any given time, in up to six different categories. And in nearly one quarter of shopping occasions, shoppers say they turn to their smartphone first. People […]

Consumers are Researching More to Prevent Regrets

No regrets: The 3 things driving the research-obsessed consumer Lisa Gevelber, May 2018 Search, Consumer Insights Google’s VP of Marketing for the Americas Lisa Gevelber explains how more and more people are using search to optimize their real-world experiences. Are you a restaurant obsessive? Do you know someone who is? You know what I mean. You’ve got a […]