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Google Marketing Live 2019 Recap

Google Marketing Live 2019 reminded advertisers of the responsibility that they have to searchers. Google emphasized the importance that advertisers be responsible, be there, and be useful. They also unveiled a number of new features that will be available to advertisers later this fall. Here are six features that we can’t wait to use. 1. […]

The top interesting 2018 consumer habits you cannot afford to ignore in 2019.

Google’s latest research shares the top consumers 2018 online shopping habits and things are changing. Here are some key takeaways. Consider this: 84% of Americans are shopping for something at any given time, in up to six different categories. And in nearly one quarter of shopping occasions, shoppers say they turn to their smartphone first. People […]

Instagram Ads How To

7 Things to Know Before Running an Ad Campaign on Instagram September 12, 2017 By: Ana Gotter When Instagram ads was added to Facebook’s ad offering, many people assumed that the two placements would be nearly identical in terms of best practices, cost, and engagement rates. Not true. Though Facebook and Instagram ads have coalesced well in one […]

Consumers are Researching More to Prevent Regrets

No regrets: The 3 things driving the research-obsessed consumer Lisa Gevelber, May 2018 Search, Consumer Insights Google’s VP of Marketing for the Americas Lisa Gevelber explains how more and more people are using search to optimize their real-world experiences. Are you a restaurant obsessive? Do you know someone who is? You know what I mean. You’ve got a […]