Google Marketing Live 2019 reminded advertisers of the responsibility that they have to searchers. Google emphasized the importance that advertisers be responsible, be there, and be useful. They also unveiled a number of new features that will be available to advertisers later this fall. Here are six features that we can’t wait to use. 1. […]
Before we dive into whether or not chatbots can help your business, we need to understand chatbots. A chatbot is a computer program designed to simulate humans, brands, or characters. They allow businesses to have individual communication with each consumer seamlessly. Chatbots are as knowledgable as they are made to be. If 20 customers ask […]
Google’s latest research shares the top consumers 2018 online shopping habits and things are changing. Here are some key takeaways. Consider this: 84% of Americans are shopping for something at any given time, in up to six different categories. And in nearly one quarter of shopping occasions, shoppers say they turn to their smartphone first. People […]
You have a limited budget but you want to target local news outlets such as online newspapers. You have several bidding options but which is going to give you the most bang for your buck, Max Clicks or Viewable Impressions. Max clicks is the bidding option that lets Google determine how much your bid should […]
I’ll try not to get too technical with this post but those that have experience in Google Ads will appreciate this post. Earlier this month Google announced another change to what are considered close variants of an exact match keyword to include variations that share the same meaning as the keyword, including implied words and paraphrases. […]
Facebook users spend an average of 50 mins per day scrolling. If you factor in the time spent sleeping then the average time users spend on Facebook is more than one-sixteenth of the time you spend awake. Your potential customers are spending an average of 50 minutes per day waiting to see your brand. If […]
7 Things to Know Before Running an Ad Campaign on Instagram September 12, 2017 By: Ana Gotter When Instagram ads was added to Facebook’s ad offering, many people assumed that the two placements would be nearly identical in terms of best practices, cost, and engagement rates. Not true. Though Facebook and Instagram ads have coalesced well in one […]
No regrets: The 3 things driving the research-obsessed consumer Lisa Gevelber, May 2018 Search, Consumer Insights Google’s VP of Marketing for the Americas Lisa Gevelber explains how more and more people are using search to optimize their real-world experiences. Are you a restaurant obsessive? Do you know someone who is? You know what I mean. You’ve got a […]
This post will highlight one of the neatest features included in our monthly reports. Have you ever wondered what makes potential customers call your business? Maybe you have asked, “Why is the phone ringing?” Or maybe you are just happy that the phone is ringing!
Did you sing the title? I totally did. Kool and the Gang will be stuck in my head for the rest of the day now. Check out why we are celebrating here at IMSinc.